Global Finance Exchange


Corporate, Financial, Technology


New York, NY


Eight types of rooms spanning two floors, installed in three phases




Being a historic institution, there was a lot of extra attention to detail and many retrofit AV challenges as this classic landmark was updated with all the latest bells and whistles. The project required careful consideration to maintaining pieces of the original character. As a seat of the global financial market, it was imperative for the client’s business to run as usual during construction.

The installation was originally planned in two phases, defined by the two floors the project spanned; however, the flagship space, a majestic boardroom adorned with three arc shaped LED walls, required its own phase for completion. With a dynamic scope of work and evolving timelines, the persistent quality of communications directed by VCA’s project management team was paramount in the successful deployment of the technology on schedule.

Three rooms in particular epitomize the varied spaces of multi-use functionality that VCA engineered and integrated: the aforementioned Boardroom; a mid-sized meeting hall, highlighted by a 4×3 video wall; and a 7th floor ballroom for larger presentations with a multipurpose configuration. A range of smaller, minimalist conference rooms capable of connecting laptops to small flat-panel displays and outfitted with room schedulers and iPad control were also part of the project.

Technical Solutions: 

The Boardroom was by far the crowned jewel of this retrofit AV project. The three LED arches are driven by an Analog Way Ascender 48 4K seamless switcher with 48 scalers. The Ascender performs seamless transitions, layering and windowing with a user-friendly interface to display branding content or for video presentations during events. The Ascender switcher was paired with an Analog Way expansion model to accommodate more outputs.

The large venue room can be arranged to use the arches as the main displays, or seating can be arranged to the side of the room where a 161-inch diagonal projection screen by Draper is motorized from within gilded moldings designed to preserve the room’s original architecture. The Boardroom’s adjoining overflow room was equipped with two 98-inch NEC displays supported by Chief mounting.

Crestron’s DM 64×64 forms the backbone of the AV systems. For audio in the boardroom, a Yamaha console supports a mix of Tannoy ceiling speakers and custom-painted Bag End wall mounted speakers paired with Symetrix Radius AEC processing and Lab.gruppen amplifiers, along with Shure lavalier microphones, Sennheiser gooseneck mics, and Sennheiser’s ADN wireless discussion system. Cisco network switches and SurgeX Axess Elite power management round out the infrastructure.

The mid-sized meeting room’s focal point is a 4×3 video wall display made up of 55-inch NEC displays, driven by RGB Spectrum’s MediaWall V processor and supported by Peerless-AV’s full-service video wall mounts. Audio is captured by Audix M70W ceiling microphones.

Up on the 7th floor, for the final stage of the project, the multipurpose ballroom houses another 161-inch diagonal Draper screen with two Christie projectors edge blended by the Analog Way Ascender 48. A unique element to this room is two custom Holo fixed screens from Da-Lite adorning the glass wall on one side of the room. These are paired with two 8,000 lumen NEC projectors, and the images are intended for viewing in the adjacent hallway space where smaller gatherings are held.


This financial industry client now has a variety of flexible conference spaces updated with the latest presentation and audio communications technology to continue driving the global business markets forward.

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