December 3, 2014 3:46 pm

Big Screens Will Never Be Replaced By Mobile Devices

As mobile devices and smart phones have become our second nature, it’s fast becoming a popular belief that content consumption will move to the mobile device in all its entirety.In fact, mobile has touched and transformed all forms of content consumption including the way video is being consumed today. According to eMarketer, video ad revenue is estimated to grow from $5.96 billion this year to $12.71 billion in 2016. While people are gravitating more towards mobile devices for watching online videos and streaming content, a recent study by Digitalsmiths shows that they prefer to do so on devices with comparatively bigger screens, which is why tablet owners are spending more time watching videos on their devices than smartphone owners.

Mobile screens are getting bigger

In many instances, consumers have been opting for Android over iOS to enjoy a large screen experience on their mobile devices. Of course, the game has changed with the recent rollout of the iPhone 6 and 6+ models, as Apple has clearly realized that for many consumers, bigger is, most definitely, better. And this affinity towards big screens is understandable,given the fact that activities like gaming, watching movies and videos, and even browsing or reading in general often offer better satisfaction when done on large screen devices.

Since mobile devices are vying for the space previously enjoyed by desktop PCs, they should ideally be able to offer everything that a desktop does, including the big screen experience. In fact, size is one of the factors why digital video viewing is still being outpaced by TV viewing.

Movies and big screens haven’t fallen out of love yet

While experts might feel “God intended us to watch movies on the big screen,” the TV sales trend suggests the same. According to an NPD report, the sale of 60-inch and larger TVs have grown five times from early 2011 to early 2014 compared to other segments in the market. This affinity toward big screens is mostly due to the immersive and larger-than-life experience they offer,which remains pretty much unrivaled.

Big screen in public spaces still rock

When it comes to advertising in public spaces, the lure of super-big screens hasn’t worn off yet. Because they offer a visual impact that is only attainable by the sheer size, big screen displays, commercial media screens, digital projection displays, and billboardshave earned a prideful place in the public spaces of global cities.So much so that certain public places have gained an iconic status due to their spectacle of display technologies. Times Square of New York, Shibuya Crossing of Tokyo, and Federation Square of Melbourne are three such public spaces that proudly rock the big screen look.

Most people resort to big screen for getting the rich, immersive experience that’s hard to get from small screen devices. While small screens are great in terms of clarity and high definition quality, what they lack is that larger-than-life feel that humbles the viewers.This is why the experience of watching a game in the stadiumor theaters can never be recreated by mobile devices. So long as there’s a big environment for eyeballs, big signs will continue to be a part of marketing and information exchange. What do you think?

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